This they hope will help to to put to an end the abuse of the service by spammers, who use the platform to 'blast' their messages multiple times to users.
Such actions are banned according to their terms, but they would now begin to pursue other punishments too.
In an update to the FAQ on their official website, WhatsApp said that from 7th December this year, it will consider taking legal action against anyone deemed to be using the platform for activities such as 'bulk or automated messaging.'
According to them, their system was meant to be used for private messaging and for customers to interact with customers via the dedicated Business app, and will not tolerate the spam messages anymore.
'WhatsApp was designed for private messaging, so we’ve taken action to prevent bulk messaging and enforce limits on how WhatsApp can be used,' the firm stated.The messaging service currently has more than 1.5 billion active users, and as at January, around 41% of Nigeria's population were using it, with Instagram, Facebook Messenger and YouTube far below, according to a report by the Guardian.
'We’ve also stepped up our ability to identify accounts that misuse WhatsApp, which helps us ban two million accounts globally per month.'
The updated page on the firm’s website on 'unauthorised usage of WhatsApp', said the company is 'committed to reinforcing the private nature of our platform and keeping users safe from abuse' and that it will use all the resources at its disposal to prevent abuse of its terms of service.
'Beginning on December 7 2019, WhatsApp will take legal action against those we determine are engaged in or assisting others in abuse that violates our terms of service, such as automated or bulk messaging,' the information page further states.WhatsApp also warned that they would consider taking legal actions even if that decision is based on 'information solely available to us off our platform'.
The issue of spam messages is really something else.
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